ABM Social Selling
Success Board
This interactive board was created in collaboration between Cisco and Momentum Data.

It highlights the main successes and insights from the highly effective ABM Social Selling programs run together globally since 2020 as part of Cisco's demand generation strategy.
THEN
In 2020, Nicole Lea, Marketing Manager in Switzerland, needed to source strategic deals in the Military/Energy/Transport sector to support the country's critical infrastructure.

She chose Social Selling with Momentum Data for its ability to achieve account-based targeting at scale.

After the first campaign's strong successes,  we expanded to Webex, Cloud Security, IOT, Meraki, and Customer Advocacy, first throughout EMEA and then across the world.
4 years later, Cisco has run 44 Momentum Data campaigns for its own products and its partners, targeting 92 countries globally.

174 sales reps' profiles have been leveraged to grow the collective Cisco network by 25,000 new, relevant and qualified connections.

19 campaigns are currently active across the world. This board is designed to help spread the word to other Cisco Marketing and Sales teams!
NOW
-Linda Ottosson,
Partner Marketing Manager
Very easy for our sales team to handle and brought us excellent results!
A strong history: How we arrived at working together in over 90 countries
Momentum Data's algorithm identified Cisco's potential key target companies and contacts, and leveraged the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.
So, how did these programs work?
Cisco's highest-performing messaging
Optimize the LinkedIn profiles of Cisco's sales team.
Define target audience & grow network on LinkedIn.
Send messages & follow-ups using A/B-tested best practices.
Cisco's sales team takes over the pre-qualified conversations.
Hello {{FIRSTNAME}}

Thank you for connecting, I thought this was the best way to reach you. 

I am a technical consultant and security specialist at Cisco responsible for {{COMPANY}}. 
 
As the topic of IT security is currently the focus of many of my customers, we have started an initiative to create more clarity for decision makers and share our best practices as a market leader.
 
I would like to give you an overview and present a few concrete use cases from other companies, including which prevention strategies are currently the most effective.
 
If this topic is relevant to you or your team right now, would you be available for a short discussion in the coming days?
 
Best regards,
{{PROFILEOWNER}}
Hallo {{Herr|Frau}} {{LASTNAME}},
 
Danke für das Annehmen meiner Kontaktanfrage. Als zuständiger Account Manager bei Cisco wollte ich mich kurz bei Ihnen vorstellen.
 
Meine Aufgabe ist es sicherzustellen, dass unsere langjährigen Kunden das Beste aus unseren Produkten und Lösungen herausbekommen. Dabei stehen momentan Themen wie die digitale Agilität in einer Cloud-First-Welt an vorderster Stelle – von hybriden Arbeitsszenarien bis Prozessautomatisierung in der IT.

Wann hätten Sie denn ggf. einmal Zeit für einen kurzen Austausch hierzu?

Beste Grüsse
{{PROFILEOWNER}}
Hello {{FIRSTNAME}},

Thank you for connecting. I thought this would be the best way to reach you.

I'm in charge of the Cisco partnership network in Switzerland. As cybersecurity is currently a hot topic for many of our end customers, I would like to give you an overview of our initiatives in this area and how we can support you in creating optimal added value for your customers. 
 
Would you have time for a short discussion on this in the coming days?
 
Best regards,
{{PROFILEOWNER}}
Examples of strong LinkedIn profiles from your colleagues
Select the icons to explore their profiles
Alexis Gastaldello
Marie-Morgane Kergrohenn
Michael Eder
Hanna Larsson
Meet Cian, Cisco's Account Manager
Enthusiastic commitment to Cisco as dedicated Key Account Manager
Specialist in ABM and Social Selling
Grew up in Ireland before moving to Barcelona
Plays Gaelic Football, an Irish sport that combines rugby, football and battle ;)
Who exactly is Momentum Data?
Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.
Account-Based
Targeting:
outreach to specific, high-value target accounts 
Non-stop assistance: dedicated Account Manager walks participants through the whole process
What makes Momentum Data's campaigns uniquely effective for Cisco?
Compliant & Secure to address Cisco's GDPR and data security requirements
Proprietary Tech:
AI and RPA (Robotic Process Automation) allows for ABM at scale
Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.
Together we have noted various campaign highlights and learnings over the past years.
Social Selling worked well to revitalize conversations with Cisco's existing clients and upsell them.
On the Channel side, campaigns are highly effective when collaborating with larger strategic partners such as NTT or Deutsche Telekom.
Demand generation was particularly successful in new untapped markets.
Launching new products in existing markets has also been a strong use case.
New sales team members were brought up to speed at a much quicker rate.
In B2B marketing, this model of "fishing with a harpoon" makes way more sense than fishing with a net!
-Caleigh Maguire,
Global Enterprise Marketing Manager
More effective and easy to coordinate than other marketing channels like email, calling, direct mail or trade fairs.
-Milena Simao,
Global Partner Marketing Activation Lead
Interested in learning more? 
We're ready to help.
Schedule a 20-minute meeting.